Purex laundry soaps or detergents
6 reports to CPSC, the latest made Apr 17, 2024. A report isn’t a recall.
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own search is on saferproducts.gov.
At a glance
From SaferProducts.gov, released Oct 25, 2026.
- 6reports to CPSC
- Apr 17, 2024the latest report was made
- May 17, 2012the earliest
- 1with the company’s comments
- Brand
- Purex
- Maker
- The Dial Corporation, a Henkel CompanyMakers, importers or sellers, as the reports name them
- Product
- Laundry soaps or detergentsCPSC’s product type: Laundry Soaps or Detergents (code 949), in Home Maintenance and Structures: Household Chemicals, Paint, & Cleaning Products
Other ways the reports write the brand (4)
“Purex Detergent Natural Elements”, “Purex Natural Elements Laundry Detergent”, “Purex Ultra Packs Liquid Laundry Detergent- Fresh & Clear...” and “Purex natural elements linen and lilies dirt lift”
By month
The numbers, as a table
| Month | Reports |
|---|---|
| April 2024 | 1 |
| January 2019 | 1 |
| June 2018 | 1 |
| April 2015 | 1 |
| November 2013 | 1 |
| May 2012 | 1 |
How badly anyone was hurt
- Hospital admission 1 CPSC: Injury, Hospital Admission
- Emergency room 1 CPSC: Injury, Emergency Department Treatment Received
- Seen by a doctor or nurse 2 CPSC: Injury, Seen by Medical Professional
- First aid 2 CPSC: Injury, First Aid Received by Non-Medical Professional
As each report says it, in short words; CPSC’s own words are under each.
The reports, as CPSC published them
Reports people made to the U.S. Consumer Product Safety Commission. CPSC publishes each one after sending it to the company named, and doesn’t guarantee they’re accurate. A report isn’t a recall.
Each report is the words of the person who made it, as CPSC published them. The company’s comments, where CPSC published any, are set apart as the company’s own.
CPSC, SaferProducts.gov public database export. Released Oct 25, 2026. Updated daily.
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First aid Made Apr 17, 2024, sent to the company Apr 19, 2024, published by CPSC May 3, 2024
The product, in the report: Purex Natural Elements 4 in 1, Linen & Lilies scent, dye-free, 150 fl oz size green bottle.
Increasing skin reactions to Purex Natural Elements Linen & Lilies Liquid Laundry Detergent (Dye free), 150fl oz size. Whole family affected (two adults, two children) which started off with itching, breakouts and worsening with continued use to rashes, welts, and significant discomfort. This is a product I’ve used exclusively for almost 2 years. Always purchased from local Target store. The last two bottles have caused this issue. The bottles were purchased between Dec-March, and used during that time frame. We have since switched to another product. Symptoms lessened for 2/4 with immediate stoppage of use, and improving for the other 2/4 (taking longer to heal).
- UPC
- 2420001134
- Serial number
- 2420001134
- Bought from
- Target - Bethel Park, PA, Pennsylvania
- Where
- Pittsburgh, Pennsylvania: Home/
Apartment/ Condominium - Who was involved
- Age 6, Male
- The reporter’s relation to them
- My Child
- As this report names them
- Brand Purex, made or sold by The Dial Corporation, a Henkel Company
- How badly, in CPSC’s words
- Injury, First Aid Received by Non-Medical Professional
-
First aid Made Jan 17, 2019, sent to the company Feb 8, 2019, published by CPSC Mar 5, 2019
The product, in the report: Purex Natural Elements Laundry Detergent - Linen & Lilies 75oz
I decided to try a new detergent since it was on sale. I have never had an allergic reaction to any detergent in my life but after wearing clothes that were laundered in this product my skin turned into a red rashy hive mess.
- UPC
- 0 24200 01120 8
- Bought from
- Kroger
- Bought
- Jan 2, 2019, about then
- Where
- MILAN, Michigan: Home/
Apartment/ Condominium - Who was involved
- Age 42, Female
- The reporter’s relation to them
- Self
- As this report names them
- Brand Purex Natural Elements Laundry Detergent, made or sold by The Dial Corporation, a Henkel Company
- How badly, in CPSC’s words
- Injury, First Aid Received by Non-Medical Professional
-
Seen by a doctor or nurse Made Jun 20, 2018, sent to the company Jun 28, 2018, published by CPSC Jul 13, 2018
The product, in the report: Purex Detergent Natural Elements Linen and Lillies 75 fluid ounces made by The Dial Corporation, a Henkel Company, Scottsdale Arizona 85255
I purchased the usual Purex Laundry Detergent from Walmart in Tallman-Suffern, New York, using it many times. I was diagnosed as suffering from Xerosis Cutis after the usages, which went away after I discontinued using the laundry detergent. The laundry detergent mentioned herein smells different from what it’s normal scent is. I had to rinse my clothes vigorously many times with cold water. Note that I still have in my bedroom the suspicious detergent bottle.
- Model
- Linen & Lillies
- Bought from
- Walmart, New York
- Bought
- Apr 1, 2018, about then
- Where
- Monsey, New York: Home/
Apartment/ Condominium - Who was involved
- Age 63, Unknown
- The reporter’s relation to them
- Self
- As this report names them
- Brand Purex Detergent Natural Elements, made or sold by The Dial Corporation, a Henkel Company
- How badly, in CPSC’s words
- Injury, Seen by Medical Professional
-
Seen by a doctor or nurse Made Apr 24, 2015, sent to the company May 4, 2015, published by CPSC May 25, 2015
The product, in the report: Purex natural elements linen and lilies dirt lift
My wife does our laundry, I’m the cook. I got dressed as normal. Went to work was so itchy the entire day . So when I got home I went and got in the bath. when I took off my shirt I was broken out. I Iniatially thought I was getting the shingles. I had already had the chicken pox all though that what it appeared to be. It wasn’t till 5 days later did we figure out what it was. I’m not a sickly person. I have never had a allergic reaction of any kind. What is so baffling is the container is all natural elements. Sooooo Misleading. Don’t want this happen to anyone else. I’m still miserable! Not happy at all purex Natural Elements. I’m reporting it because I saw online where I’m not the only one. I want to save someone from this misery. Not to mention o was supposed to get screened medically for entrance in the U.S. Navy guess who could t go because of this stupid product. Thanks Purex. Thanks, [REDACTED]
- Model
- Purexnatural elements dirt lift linen and lilies
- UPC
- 2420001134
- Bought from
- Walmart I think., Massachusetts
- Bought
- Apr 16, 2015
- Where
- Chicopee, Massachusetts: Home/
Apartment/ Condominium - Who was involved
- Age 24, Female
- The reporter’s relation to them
- Self
- As this report names them
- Brand Purex natural elements linen and lilies dirt lift, made or sold by The Dial Corporation, a Henkel Company
- How badly, in CPSC’s words
- Injury, Seen by Medical Professional
-
Emergency room Made Nov 7, 2013, sent to the company Nov 15, 2013, published by CPSC Dec 2, 2013
The product, in the report: Laundry POD from Purex.
3 year old AA boy presented with corneal burn after playing with the laundry pod of Purex. Significant corneal swelling and large chemical burn of the cornea. Unable to obtain Visual acuity. Increased pain,
- Model
- Purex Laundry detergent
- Where
- Philadelphia, Pennsylvania: Home/
Apartment/ Condominium - Who was involved
- Age 3, Male
- The reporter’s relation to them
- Unspecified
- As this report names them
- Brand Purex, made or sold by The Dial Corporation, a Henkel Company
- How badly, in CPSC’s words
- Injury, Emergency Department Treatment Received
-
Hospital admission Made May 17, 2012, sent to the company May 25, 2012, published by CPSC Jun 11, 2012
The product, in the report: plastic “bubble” packs of concentrated laundry detergent
A 17 mo old child was found by mother after having bitten into a Purex ulra pack of laundry detergent. Soon became ill with vomiting, drowsiness and respiratory distress. At a community hospital, he was nearly unresponisve with severe respiratory distress and required emergency endotracheal intubation, and transfer to our children’s hospital ICU. Recovered markedly over 24 hrs, but the rapid onset of severe depressed level of consciousness and respiratory distress is disinctly unusual after laundry product ingestion. And this form of packaging seems to be not very child resistant, and very attractive and accessible. As a pediatric toxicologist and assoc director of the Phila area posion control center, i described his case on our list serve of US PCCs, and have discovered 3 or 4 other US cases and 1 Canadian case in past 2 weeks. A physician from the Milan, Italy PCC wrote in to say that more than 500 cases have occurred in Italy over past year since the product was introduced ( introduction was only ~ 2mos ago in the US, apparently), and they have embarked on a large public health and media campaign to reduce further pediatric exposures.
- Model
- IDH # 1599135
- Where
- Philadelphia, Pennsylvania: Home/
Apartment/ Condominium - Who was involved
- Age 1, Male
- The reporter’s relation to them
- Unspecified
- As this report names them
- Brand Purex Ultra Packs Liquid Laundry Detergent- Fresh & Clear..., made or sold by The Dial Corporation, a Henkel Company
- How badly, in CPSC’s words
- Injury, Hospital Admission
CPSC’s disclaimer
Disclaimer: CPSC does not guarantee the accuracy, completeness, or adequacy of the contents of the Publicly Available Consumer Product Safety Information Database on SaferProducts.gov, particularly with respect to information submitted by people outside of CPSC.
Word for word, from the disclaimer in CPSC’s export.
Sources
Sources
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U.S. Consumer Product Safety Commission, SaferProducts.gov public database export.
Released Oct 25, 2026 and checked Oct 25, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Reports of harm are from the U.S. Consumer Product Safety Commission (CPSC), on SaferProducts.gov. CPSC does not endorse Hearth Record.