Mascot Plushes Animal Toys Recalled by Sanrio
Kids’ product recall 98-102. Announced by CPSC on Apr 28, 1998.
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The short answer
Announced by CPSC on Apr 28, 1998. Copied from CPSC on Oct 19, 2026.
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
Aspiration
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
The notice gives no remedy in a field of its own.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Which ones are recalled?
Mascot Plushes Animal Toys Recalled by Sanrio NEWS from CPSC U.S. Consumer Product Safety Commission Office of Information and Public Affairs Washington, DC 20207 FOR IMMEDIATE RELEASE April 28, 1998 Release # 98-102 Company Phone Number: (888) 311-6720 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: Nychelle Fleming, (301) 504-7063 CPSC and Sanrio Inc. Announce Recall of Mascot Plushes Animal Toys WASHINGTON, D.C. - In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Sanrio Inc., of South San Francisco, Calif., is recalling about 29,000 stuffed Mascot Plushes animal toys. The small bells on these stuffed toys can become detached, presenting an aspiration hazard to young children, which could result in death. CPSC and Sanrio Inc. are not aware of any injuries involving these toys. This recall is being conducted to prevent the possibility of injury. The Mascot Plushes involved in this recall are 5-inch-high bean-stuffed animals. They include Hello Kitty, a cat, item 014388; Keroppi, a frog, item 014389; Pochacco, a dog, item 014390; and Badtz Maru, a penguin, item 014391. Each animal comes with a quarter-inch wide metal bell. A card tag, attached to the toy when sold, shows each individual character’s name, the item number and also reads, “Sanrio Inc.” and “Made in China.” The plush toys were sold at Sanrio’s stores and various other retail stores nationwide in October 1997 for about $5. Consumers should take these stuffed toys away from young children immediately, and either remove the bell from the toy, or return the toy to the store where purchased for a full refund. The toy also can be returned by mail for a full refund plus the cost of postage to Sanrio, Attn: Quality Assurance Dept., 570 Eccles Ave., South San Francisco, CA 94080. For more information about this recall, consumers should call Sanrio at (888) 311-6720 between 8:00 a.m. and 5 p.m. PDT Monday through Friday.
Sanrio Mascot Plushes stuffed animal toys.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Who made and sold it?
- Made by Sanrio.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
The notice doesn’t say whether anyone was hurt.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.