Kellogg Company Recalls Bunny Rabbit Because Of Potential Choking Hazards
Kids’ product recall 91-056. Announced by CPSC on Mar 22, 1991.
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The short answer
Announced by CPSC on Mar 22, 1991. Copied from CPSC on Oct 19, 2026.
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
Choking
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
The notice gives no remedy in a field of its own.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Which ones are recalled?
March 22, 1991 Release # 91-056 Kellogg Company Recalls Bunny Rabbit Because Of Potential Choking Hazards WASHINGTON, DC -- Kellogg Company of Battle Creek, Michigan is voluntarily recalling 15,576 plush bunnies that were individually given to consumers on Thursday, March 14, and Friday, March 15, 1991, at a very limited number of grocery stores located in 33 states and Puerto Rico. Several bunnies have been found with broken eyes and noses which pose a potential choking hazard for young children. The bunnies were given out as part of a special in-store promotion. The stuffed bunnies are approximately 13” tall and are white with pink ears, feet, and nose. A tag attached to the back has the name, “Kellogg’s”. Kellogg indicated that they are recalling the bunnies because of a manufacturing defect and that they are committed to delivering high quality premiums to their consumers. The U.S. Consumer Product Safety Commission (CPSC) learned of this problem through a report by Kellogg Company. Consumers who were given one of these bunnies are urged to take them away from young children immediately and call Kellogg Company (in the United States 1-800-468-9004 and in Puerto Rico 1-800-848-4589) for instructions on returning the bunny postage paid and receiving an alternative plush toy. The 33 states are Arkansas, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Washington, Wisconsin, and Wyoming. The CPSC’s mission is to protect the public from unreasonable risks of injury and death associated with consumer products. The CPSC is the Federal agency responsible for consumer product safety. Some 15,000 different types of products fall within the Commission’s jurisdiction and each year these products are involved in an estimated 30 million injuries and 22,000 deaths. MEDIA INQUIRIES TO KELLOGG SHOULD BE DIRECTED TO NEIL NYBERG, (616) 961-3799
Kellogg’s plush bunny toys.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Who made and sold it?
- Made by Kellogg.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
The notice doesn’t say whether anyone was hurt.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.