Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard
Kids’ product recall 23-292. Announced by CPSC on Sep 21, 2023.
- CPSC: stop using it
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Sep 21, 2023. Copied from CPSC on Oct 19, 2026.
- Stop using it what CPSC tells owners to do now (needs attention)
- Refund what’s offered
- About 260,000 (In addition, about 12,900 in Canada) units, as CPSC gives them
- None injuries, CPSC’s notice says
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The plastic binding rings can detach from the books, posing a choking hazard to young children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: refund.
- How to reach the firm: Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on “Product Recall” at the bottom of the page for more information.
Which ones are recalled?
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children’s board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book’s right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur’s First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn’s Colors 9781803374789 and 9781803376622 Where’s My Bottom? 9781803372723 and 9781803376738
About 260,000 (In addition, about 12,900 in Canada) units, as CPSC gives them.
Rainbow Road Series Board Books.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 8 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Imported by Make Believe Ideas LTD, New York.
- Target, Barnes & Noble, Sam’s Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.