Buffalo Games Recalls Chuckle & Roar Ultimate Water Beads Activity Kits Due to Serious Ingestion, Choking and Obstruction Hazards; One Infant Death Reported; Sold Exclusively at Target
Kids’ product recall 23-286. Announced by CPSC on Sep 14, 2023.
- CPSC: stop using it
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Sep 14, 2023. Copied from CPSC on Oct 19, 2026.
- Stop using it what CPSC tells owners to do now (needs attention)
- Refund what’s offered
- About 52,000 units, as CPSC gives them
- Reported injuries, in the notice (needs attention)
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
If a water bead is ingested, it expands and can pose ingestion, choking and intestinal obstruction hazards inside a child’s body, resulting in severe discomfort, vomiting, dehydration and a risk of death to a child.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately stop using and take away the recalled water beads from children. Contact Buffalo Games for a full refund and instructions on how to return the product in a prepaid mailing package supplied by the firm or return the product to any Target store.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: refund.
- How to reach the firm: Buffalo Games toll-free at 800-637-0732 from 9 a.m. to 4:30 p.m. ET Monday through Friday, email at beadrecall@buffalogames.com, or online at https://chuckleandroar.com/recall or www.chuckleandroar.com and click on “Recall Information” at the top of the landing page.
Which ones are recalled?
This recall involves the Chuckle & Roar Ultimate Water Beads Activity Kit. On the front of the purple container, the label states Ultimate Water Beads Activity Kit. It includes: 2 ounces of “jumbo” water beads and 6 ounces of “regular” water beads. Along with a clear container and lid, there are five small toy fish, a scissor scoop, tweezers, a scoop with a handle, 10 activity cards and instructions. The activity kit was sold in a purple box with UPC Number 079346627035 on the back.
About 52,000 units, as CPSC gives them.
Chuckle & Roar Ultimate Water Beads Activity Kits.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Numbers to check against yours
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UPC
079346627035
Copied exactly as CPSC lists them.
CPSC’s photos
CPSC shows 2 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Imported by Target Corporation, Minneapolis, Minnesota.
- The recalled Chuckle & Roar Ultimate Water Beads Activity Kits were sold exclusively at Target stores nationwide and online at Target.com from March 2022 through November 2022 for about $15.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
Buffalo Games received one report of a 10-month-old child’s death from swallowing the recalled water beads in July 2023 in Wisconsin. Buffalo Games also received a report that a 9-month-old child was seriously injured in November 2022 in Maine from swallowing the water beads which caused an intestinal obstruction requiring surgery to remove them.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.