Children’s Pajama Sets Recalled Due to Violation of Federal Flammability Standards and Burn Hazard; Manufactured by Selfie Craft Company
Kids’ product recall 23-097. Announced by CPSC on Jan 19, 2023.
- CPSC: stop using it
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Jan 19, 2023. Copied from CPSC on Oct 19, 2026.
- Stop using it what CPSC tells owners to do now (needs attention)
- Refund what’s offered
- About 38,740 units, as CPSC gives them
- None injuries, CPSC’s notice says
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The children’s pajama sets fail to meet flammability standards for children’s sleepwear, posing a risk of burn injuries to children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: refund.
- How to reach the firm: Selfie Craft Company at 800-423-4618 from 9 a.m. to 12 p.m. ET Monday through Friday, email at info@selfiecraft.co.uk or online at www.selfiecraft.co.uk/us-recall or at www.selfieclothing.co.uk and click on “PRODUCT RECALL INFORMATION” at the bottom of the page for more information.
Which ones are recalled?
This recall involves Selfie Craft Company children’s pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine’s Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with “Selfie Craft Co,” the pajama’s size, material content, washing instructions, keep away from fire, batch number and either “Made in UK” or “Made in Bangladesh.” The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label “Colour In Creative Craft Kit, Crafty Fun, British Design With Love.”
About 38,740 units, as CPSC gives them.
Children’s Pajama Sets.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 26 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
- Recalled Selfie Craft Co. pajama set in Birthday Boy
- Recalled Selfie Craft Co. pajama set in Birthday Girl
- Recalled Selfie Craft Co. pajama set in Birthday Girl (The Tot Exclusive)
- Recalled Selfie Craft Co. pajama set in Birthday Boy (The Tot Exclusive)
- Recalled Selfie Craft Co. pajama set in Cutesy Christmas
- Recalled Selfie Craft Co. pajama set in Dinosaur
- Recalled Selfie Craft Co. pajama set in Easter (The Tot Exclusive)
- Recalled Selfie Craft Co. pajama set in Funny Bunny
- Recalled Selfie Craft Co. pajama set in Halloween (The Tot Exclusive)
- Recalled Selfie Craft Co. pajama set in Hanukkah (The Tot Exclusive)
- Recalled Selfie Craft Co. pajama set in Happy Holidays
- Recalled Selfie Craft Co. pajama set in Hanukkah
- Recalled Selfie Craft Co. pajama set in Kream Kitty
- Recalled Selfie Craft Co. pajama set in Kawaii
- Recalled Selfie Craft Co. pajama set in It Snow
- Recalled Selfie Craft Co. pajama set in Mermaid
- Recalled Selfie Craft Co. pajama set in Positivity Powers
- Recalled Selfie Craft Co. pajama set in Princess
- Recalled Selfie Craft Co. pajama set in Reindeer
- Recalled Selfie Craft Co. pajama set in Sleeping Sloth
- Recalled Selfie Craft Co. pajama set in Space Adventure
- Recalled Selfie Craft Co. pajama set in Superhero Comic
- Recalled Selfie Craft Co. pajama set in Trick Or Treat
- Recalled Selfie Craft Co. pajama set in Unicorn
- Recalled Selfie Craft Co. pajama set in Valentine’s Day
- Recalled Selfie Craft Co. pajama set in Yule-Icorn
Who made and sold it?
- Made by Last Word Apparel LTD dba Selfie Craft Company, United Kingdom.
- Online at www.etsy.com, www.uncommongoods.com, www.macys.com, www.selfiecraft.co.uk, www.thetot.com and boutiques nationwide from November 2017 through June 2022 for about $39.
- Made in United Kingdom and Bangladesh, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
None reported
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.