Vera Bradley Recalls Bear Ring Rattles and Bunny Toys Due to Choking Hazard
Kids’ product recall 14-132. Announced by CPSC on Mar 19, 2014.
- CPSC: stop using it
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Mar 19, 2014. Copied from CPSC on Oct 19, 2026.
- Stop using it what CPSC tells owners to do now (needs attention)
- Refund what’s offered
- About 98,000 units, as CPSC gives them
- None injuries, CPSC’s notice says
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The pom-pom tail can detach from the body of the bear rattle and the bunny, posing a choking hazard to young children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately take them away from young children and stop using these recalled products and return them to Vera Bradley for a full refund.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: refund.
- How to reach the firm: Vera Bradley toll-free at (888) 855-8372 from 8 a.m. to 9 p.m. ET Monday through Friday and 8:30 am to 5 pm ET Saturday and Sunday or online at www.verabradley.com and click on Product Recall for more information.
Which ones are recalled?
This recall involves all Vera Bradley Bear Ring Rattles and Bunny stuffed animal toys. The products are made of cotton and fleece. The bear ring rattle has a white teddy bear head, arms attached to an O-shaped body with a green, blue, brown and pink crisscross pattern design rattle. The bear ring rattle measures about 4.25 inches in diameter. The bunny is 10 inches tall from the top of its head to the bottom of its foot and was sold in three printed patterns. The “Bunny in Lilli Bell” has green vines with pink and orange flowers on the body, limbs and the back of the ears. The “Bunny in Lola” has a crisscross geometric pattern on the arms, legs and ears of the white headed bunny with a floral print body. The “Bunny in Tutti Frutti” has a green with a pink and yellow floral printed pattern fabric covering whole body. All of the recalled rattles and bunnies have a white pom-pom tail on the back of the item. The name Vera Bradley is marked on a tag attached to each item along with the following serial numbers: Item Pattern Serial No. Bunny Lola 007590013357145 Bunny Lillie Bell 0000630012803140 Bunny Tutti Frutti 0000630012803142 Bear Ring Rattle Lola 007590013234135
About 98,000 units, as CPSC gives them.
Vera Bradley Bear Ring Rattles and Bunny Stuffed Toys.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 4 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Made by Vera Bradley Designs Inc., Fort Wayne, Ind.
- Vera Bradley retail stores, department stores and specialty gift shops and online at www.verabradley.com and other online stores from September 2012 to January 2014 for between $12 and $19.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
Vera Bradley has received two reports that the pom-pom tail detached from the product. No injuries have been reported.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.