Build-A-Bear Recalls Stuffed Animal Toy Due to Choking Hazard
Kids’ product recall 13-274. Announced by CPSC on Aug 29, 2013.
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Aug 29, 2013. Copied from CPSC on Oct 19, 2026.
- Replace what’s offered
- 25,000 in the U.S. and 1,100 in Canada units, as CPSC gives them
- None injuries, CPSC’s notice says
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The stuffed animal’s eye can detach, posing a choking hazard to young children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately take the recalled Sulley from children and return it to any Build-A-Bear Workshop store to receive a coupon for any stuffed animal from Build-A-Bear Workshop.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: replace.
- How to reach the firm: Build-A-Bear toll-free at (866) 236-5683 between 8 a.m. and 8 p.m. CT Monday through Friday, on Saturday between 9 a.m. and 6 p.m. CT and on Sunday between 10 a.m. and 7 p.m. CT. You may also email the firm at ProductHotline@buildabear.com. Visit the firm’s website www.buildabear.com and click on Product Recalls at the bottom of the page for more information.
Which ones are recalled?
Sulley is a furry blue creature from the Monsters movies. The Build-A-Bear stuffed monster is covered in blue furry fabric with purple spots, horn on its head and has blue eyes measuring about 1 inch in diameter. The stuffed monster is about 17 inches high and 10.5 inches wide. Tracking label ending with 4384 or 4385 for USA and 4378 for Canada can be found on a sewn in label on the backside of the leg of the stuffed monster.
25,000 in the U.S. and 1,100 in Canada units, as CPSC gives them.
Sulley character stuffed animal.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 3 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Imported by Build-A-Bear Workshop Inc., St. Louis, Mo.
- Build-A-Bear Workshop stores and online at www.buildabear.com during June 2013 for about $23.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
None reported
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.