Build-A-Bear Recalls Colorful Hearts Teddy Bears Due to Choking Hazard
Home product recall 12-068. Announced by CPSC on Dec 23, 2011.
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Dec 23, 2011. Copied from CPSC on Oct 19, 2026.
- Replace what’s offered
- 284,000 in the United States and 13,200 in Canada units, as CPSC gives them
- None injuries, CPSC’s notice says
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The teddy bear’s eyes could loosen and fall out, posing a choking hazard to children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately take the recalled teddy bear from children and return it to any Build-A-Bear store to receive a coupon for any available stuffed animal from Build-A-Bear.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: replace.
- How to reach the firm: For additional information, contact the firm toll-free at (866) 236-5683 between 8 a.m. and 8 p.m. CT Monday through Friday, on Saturday between 9 a.m. and 6 p.m. CT and on Sunday between 10 a.m. and 4 p.m. CT, visit the firm’s website www.buildabear.com or email the firm at colorfulhearts@buildabear.com
Which ones are recalled?
The Colorful Hearts Teddy is a stuffed animal about 16 inches high with black plastic eyes. The bear’s fabric covering is printed with multi-colored heart shapes.
284,000 in the United States and 13,200 in Canada units, as CPSC gives them.
Colorful Hearts Teddy Bears.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 1 photo on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Made by Build-A-Bear Workshop Inc., St. Louis, Mo.
- Build-A-Bear Workshops nationwide and online at www.buildabear.com from April 2011 through December 2011 for about $18 in the U.S. and $23 in Canada.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
None reported
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.