Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard
Kids’ product recall 11-034. Announced by CPSC on Nov 10, 2010.
Watch and the shortlist are kept with a free account, on every device. Your watch list. CPSC’s own notice is on cpsc.gov.
The short answer
Announced by CPSC on Nov 10, 2010. Copied from CPSC on Oct 19, 2026.
- New Instructions what’s offered
- About 8,800 units, as CPSC gives them
- Reported injuries, in the notice (needs attention)
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The reins on horse-on-a-stick toy’s bridle are long enough to form a loop around a child’s head and neck, posing a strangulation hazard to young children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- What the company offers to fix a recalled product or vehicle: a repair, a replacement or a refund, as the recall notice says. For a vehicle, dealers make the safety repair free. Follow the notice’s own steps, or contact the company it names. Source: CPSC; NHTSA (49 U.S.C. 30120).: new instructions.
- How to reach the firm: For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm’s website at www.bigideasmarketing.com
Which ones are recalled?
This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse’s ears are embroidered with the words “PRESS HERE” in red. The horse makes neighing and galloping sounds when the ears are pressed.
About 8,800 units, as CPSC gives them.
Horse-on-a-Stick Toys.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 2 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Imported by Big Ideas Marketing, Owings Mills, Md.
- Love’s Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
- Made in China, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy’s mother freed him without injury.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
-
U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.