CPSC, Advantage Publishers Group Announce Recall of Children’s Books
Kids’ product recall 06-054. Announced by CPSC on Dec 15, 2005.
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The short answer
Announced by CPSC on Dec 15, 2005. Copied from CPSC on Oct 19, 2026.
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
If the clear plastic container is removed from the book’s back cover or breaks, young children can access the beads in it. This poses a choking hazard to young children.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should immediately take these recalled activity and board books away from young children and contact the company for a replacement book.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- How to reach the firm: For additional information, contact Advantage Publishers Group toll-free at (866) 748-3731 anytime or visit the company’s Web site at www.advpubgrp.com
Which ones are recalled?
The recalled children’s activity books are multi-colored, with holes in the pages to touch a variety of fabrics and to push a squeaker toy, flaps to lift, and a clear plastic container with beads. The “Amazing Baby Look and Play” activity book has a yellow star on the cover. The “Amazing Baby Touch and Play” book has a brown bear on the cover. The activity books measure about 11 inches by 11 inches, and are for children ages 12 months to 24 months. The recalled “Rattle, Rattle” board book has a magenta car on the cover. The board book measures about 5½ inches by 5½ inches, and is intended for children ages 6 months to 18 months.
About 41,000 units, as CPSC gives them.
Children’s Books.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 3 photos on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Made by Advantage Publishers Group, San Diego, Calif.
- National book chains, discount department stores, wholesalers and distributors, and membership warehouse clubs nationwide from May 2003 through November 2005 for about $16 for the activity books and about $6 for the board book.
- Made in Thailand, as the notice gives it.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
Advantage Publishers Group has received one report of a child accessing beads in the books’ clear plastic containers. No injuries have been reported.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.