CPSC, Russ Berrie & Co. Inc. Announce Recall of Rattles
Kids’ product recall 00-082. Announced by CPSC on Mar 22, 2000.
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The short answer
Announced by CPSC on Mar 22, 2000. Copied from CPSC on Oct 19, 2026.
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
The shape and size of the rattle’s handle allow it to become lodged in the throats of babies, posing a choking hazard. The rattles violate the Federal Hazardous Substances Act for the design and construction of baby rattles.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What should you do?
Consumers should take these rattles away from babies immediately, and return them to the store where purchased, for a refund.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
- How to reach the firm: For more information, contact Russ Berrie & Co. at (800) 272-7877 between 9 a.m. and 5 p.m. ET Monday through Friday, or write to Russ Berrie & Co. Inc., Attn: Customer Service Dept., 111 Bauer Drive, Oakland, NJ 07436.
Which ones are recalled?
The Precious Keepsakes™ silver-plated “New Baby” rattle is 6 inches long and consists of a spinning ball on top of an ornate handle, which includes a small bear and a bow. The rattle was sold as item number 10399. The item number appears on the product packaging. A silver tag attached to the rattle with a ribbon reads “NEW BABY.”
About 13,400 units, as CPSC gives them.
Precious Keepsakes™ silver-plated “New Baby” rattle.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
CPSC’s photos
CPSC shows 1 photo on its notice. Hearth Record doesn’t copy them; each opens on cpsc.gov.
Who made and sold it?
- Made by Russ Berrie & Co. Inc., Oakland, N.J.
- Specialty and drug stores, and flower and gift shops nationwide sold these rattles, from November 1998 through December 1999, for about $14.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
Was anyone hurt?
CPSC and Russ Berrie are not aware of any incidents or injuries involving these rattles.
CPSC, Recalls API. Checked Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Recalls API.
Checked Oct 19, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 19, 2026.