CPSC Warns Consumers to Immediately Stop Using MyBebe Self-Feeding Pillows Due to Risk of Serious Injury or Death from Aspiration and Suffocation

CPSC is warning consumers to immediately stop using MyBebe self-feeding pillows because they hold a bottle at an unsafe angle while keeping it fixed in place so the infant cannot pull away. This can lead to aspiration of milk or formula, posing a risk of suffocation.

CPSC urges consumers to stop using the self-feeding pillows immediately and dispose of them. Do not sell or give away these hazardous products.

WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using MyBebe self-feeding pillows because they hold a bottle at an unsafe angle while keeping it fixed in place so the infant cannot pull away. This can lead to aspiration of milk or formula, posing a risk of suffocation. The self-feeding pillows were manufactured and sold on Amazon.com by Toy For You, of South Korea, doing business as Mybebeshop. About 20,000 self-feeding pillows were sold from July 2021 to July 2025 for about $19. CPSC has requested that Toy For You recall the self-feeding pillows and provide a remedy to consumers, but Toy For You has not agreed to an acceptable recall.The self-feeding pillows are made of stuffed fabric and have an elastic sleeve to hold a bottle in front of an infant’s face. They were sold in beige with a diamond or dolphin pattern. “MyBebe” is on a label sewn into the seam of the pillow.The products were manufactured in South Korea.CPSC urges consumers to stop using the self-feeding pillows immediately and dispose of them. Do not sell or give away these hazardous products.Parents and caregivers are reminded:Never leave a bottle propped in an infant’s mouth using a pillow, a self-feeding pillow, blanket, or other support, even if the product is marketed as being safe or is used under the supervision of a caregiver. Bottle propping could cause your baby to choke or aspirate and result in immediate serious injury or death.Always hold and closely watch your baby when feeding with a bottle. Keep the baby semi-inclined. Never allow infants to feed unattended.Seek guidance and recommendations from a medical professional when feeding multiple babies and avoid the temptation to bottle prop.Visit https://www.cdc.gov/infant-toddler-nutrition/bottle-feeding/index.html for more information about safe bottle feeding.

About 20,000 units, as CPSC gives them.

MyBebe self-feeding pillows.