CPSC Warns Consumers to Immediately Stop Using Mad Rabbit “RELIEVE” Lidocaine Numbing Cream Due to Risk of Serious Injury or Death to Young Children from Poisoning; Violates the Mandatory Standard for Child-Resistant Packaging
CPSC warning 25-386. Announced by CPSC on Jul 17, 2025.
- CPSC warning, not a recall
- CPSC: stop using it
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The short answer
Announced by CPSC on Jul 17, 2025. Copied from CPSC on Oct 25, 2026.
Every line below is in CPSC’s own words, with its source beside it.
What’s wrong with it?
CPSC issued this as a product safety warning, not a recall.
In CPSC’s words: “Mad Rabbit has not agreed to recall these numbing creams or offer a remedy to consumers.”
CPSC, Product safety warnings. Released Oct 19, 2026. Updated daily.
Hearth Record wrote the first line; the words quoted are CPSC’s.
The numbing creams contain more than 5 milligrams of lidocaine and do not come in child-resistant packaging, in violation of the Poison Prevention Packaging Act, posing a deadly risk of poisoning to young children.
CPSC, Product safety warnings. Released Oct 19, 2026. Updated daily.
What should you do?
CPSC urges consumers to immediately secure the numbing creams out of sight and reach of children and dispose of them.
CPSC, Product safety warnings. Released Oct 19, 2026. Updated daily.
Which ones does it cover?
WASHINGTON, D.C. – The U.S. Consumer Product Safety Commission (CPSC) is warning consumers to immediately stop using Mad Rabbit’s “RELIEVE” Lidocaine Numbing Cream. The numbing creams contain more than 5 milligrams of lidocaine and do not come in child-resistant packaging, in violation of the Poison Prevention Packaging Act, posing a deadly risk of poisoning to young children.CPSC issued a Notice of Violation to the seller, Mad Rabbit, of Chagrin Falls, Ohio. Mad Rabbit has not agreed to recall these numbing creams or offer a remedy to consumers. The numbing creams are sold online at madrabbit.com for about $26. The numbing cream comes in a short wide-mouthed white container with black lettering and “RELIEVE” in large type and the company’s logo and “Mad Rabbit”, “Numbing Cream” and “Menthol” in smaller type.CPSC is aware the firm may have also sold the “RELIEVE” numbing cream as part of its “Everything Tattoo Kit” for a total cost of $125. These products were manufactured in the United States.CPSC urges consumers to immediately secure the numbing creams out of sight and reach of children and dispose of them.
Mad Rabbit’s “RELIEVE” Lidocaine Numbing Cream.
CPSC, Product safety warnings. Released Oct 19, 2026. Updated daily.
Who made and sold it?
- Sold by Mad Rabbit, Chagrin Falls, Ohio.
- The numbing creams are sold online at madrabbit.com for about $26. CPSC is aware the firm may have also sold the “RELIEVE” numbing cream as part of its “Everything Tattoo Kit” for a total cost of $125.
- Made in United States, as the notice gives it.
CPSC, Product safety warnings. Released Oct 19, 2026. Updated daily.
Was anyone hurt?
The notice doesn’t say whether anyone was hurt.
CPSC, Product safety warnings. Released Oct 19, 2026. Updated daily.
What the record doesn’t say
- The notice lists no UPCs, so check the model, the description and the photos.
- The notice lists no model numbers in a field of their own; its description may give them.
- How many have been returned or fixed isn’t in the notice.
Hearth Record wrote these lines.
Sources
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U.S. Consumer Product Safety Commission, Product safety warnings.
Released Oct 19, 2026 and checked Oct 25, 2026. Updated daily. Public domain (U.S. Government work). CPSC asks to be credited, and that no endorsement be implied.
Recalls of kids’ and home products are from the U.S. Consumer Product Safety Commission (CPSC). CPSC does not endorse Hearth Record. Copied on Oct 25, 2026.