East Carolina Health and Rehabilitation Center
A nursing home in Greenville, North Carolina 27834
2575 W 5th Street, Greenville, North Carolina 27834. (252) 830-9100.
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The short answer
Record last released by CMS on Oct 28, 2026.
- 1of 5 CMS’s overall rating
- 11 health citations at the latest inspection cycle North Carolina average: 4.6
- 3.73 nurse hours per resident per day North Carolina average: 3.87
- 2 fines in the last three years (needs attention)
Each figure’s source sits beside it, in its section below.
What these words mean7
- Star ratings
- CMS rates some kinds of place from 1 to 5 stars, more stars meaning better on CMS’s own measures for that kind: for a nursing home, its health inspections, staffing and quality measures. A rating is CMS’s summary of those measures; it doesn’t promise good care. Source: CMS, Care Compare and the Five-Star Quality Rating System.
- Inspection (survey)
- A visit by state inspectors, often unannounced, who check a place against the rules it must meet. For nursing homes and other places Medicare pays, CMS calls these visits surveys: a standard survey of a nursing home comes at least every 15 months, and a complaint survey whenever a complaint calls for one. Source: CMS; 42 CFR 488.308.
- Deficiency, citation, violation
- What inspectors write up when a place didn’t meet a rule: the rule, what they saw, and when. CMS calls it a deficiency; states may say citation or violation. It is the inspectors’ finding, not a court’s, and the place is usually asked for a plan to correct it. Source: CMS, statement of deficiencies (Form CMS-2567); each state’s licensing agency.
- Scope and severity (A to L)
- CMS grades each nursing home deficiency with a letter. A to C: no actual harm, with potential for minimal harm. D to F: no actual harm, but potential for more. G to I: actual harm. J to L: immediate jeopardy. Within each band, the letter rises as more residents were affected or could be: one or a few, a pattern, or widespread. Source: CMS, nursing home scope and severity grid (State Operations Manual, chapter 7).
- Nurse staffing hours
- The hours registered nurses, licensed practical nurses and nurse aides worked, per resident per day, from the payroll records each home sends CMS. Source: CMS, Payroll-Based Journal.
- Fines and payment denials
- A fine (civil money penalty) is money CMS makes a nursing home pay when it falls short of federal rules. A payment denial means Medicare and Medicaid stop paying for new admissions until the home meets the rules again. Source: CMS; 42 CFR 488.430 and 488.417.
- Capacity
- The most people the licence or certification lets the place care for at once: residents, children, beds or apartments, as the state counts them. It isn’t how many are there now. Source: Each state’s licensing agency.
What did inspectors find?
11 health citations at the latest inspection cycle
The North Carolina average is 4.6.
Last standard inspection Mar 25, 2026.
Most serious in three years: actual harm (G), at a complaint inspection on Sep 11, 2025
CMS, Provider Information, State and US Averages and Health Deficiencies. Released Oct 28, 2026. Updated monthly.
When those citations happened
36 citations in 7 months of the last 36. Last cited May 2026. Most serious: actual harm (G). The last 3 years, to Nov 5, 2026.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Dec | |||||||||||
| 2024 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
| 2025 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
| 2026 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov |
Hover or focus a month to read it.
Hearth Record drew this from the dates and levels in the source’s own records.
All 36 citations in the last three years
Grouped by inspection, newest first. Each carries CMS grades each nursing home deficiency with a letter. A to C: no actual harm, with potential for minimal harm. D to F: no actual harm, but potential for more. G to I: actual harm. J to L: immediate jeopardy. Within each band, the letter rises as more residents were affected or could be: one or a few, a pattern, or widespread. Source: CMS, nursing home scope and severity grid (State Operations Manual, chapter 7)., from A, the least serious, to L, the most. 22 came from complaint inspections.
CMS, Health Deficiencies. Released Oct 28, 2026. Updated monthly.
May 14, 2026: complaint inspection4 citations
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Honor the resident’s right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
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Provide appropriate pressure ulcer care and prevent new ulcers from developing.
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Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
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Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
Mar 25, 2026: standard inspection7 citations
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Prevent the use of unnecessary psychotropic medications or use medications that may restrain a resident’s ability to function.
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Ensure each resident receives an accurate assessment.
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Have a registered nurse on duty 8 hours a day; and select a registered nurse to be the director of nurses on a full time basis.
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Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures.
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Ensure that residents are free from significant medication errors.
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Make sure that a working call system is available in each resident’s bathroom and bathing area.
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Post nurse staffing information every day.
Sep 11, 2025: complaint inspection3 citations
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Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
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Immediately tell the resident, the resident’s doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
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Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Dec 19, 2024: standard inspection7 citations
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Allow resident to participate in the development and implementation of his or her person-centered plan of care.
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Assure that each resident’s assessment is updated at least once every 3 months.
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Ensure each resident receives an accurate assessment.
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Develop and implement a complete care plan that meets all the resident’s needs, with timetables and actions that can be measured.
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Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
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Provide and implement an infection prevention and control program.
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Include as part of its infection prevention and control program, mandatory training that includes written standards, policies, and procedures for the program.
Sep 18, 2024: complaint inspection1 citation
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Develop and implement a complete care plan that meets all the resident’s needs, with timetables and actions that can be measured.
Apr 5, 2024: complaint inspection7 citations
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Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
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Protect each resident from the wrongful use of the resident’s belongings or money.
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Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
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Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
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Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
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Arrange for the provision of hospice services or assist the resident in transferring to a facility that will arrange for the provision of hospice services.
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Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
Feb 27, 2024: complaint inspection7 citations
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Protect each resident from all types of abuse such as physical, mental, sexual abuse, physical punishment, and neglect by anybody.
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Respond appropriately to all alleged violations.
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Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
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Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist.
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Ensure medication error rates are not 5 percent or greater.
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Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action.
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Provide and implement an infection prevention and control program.
Is it certified, and in good standing?
- Certified for Medicare and Medicaid since Jun 25, 1991.
- Not on CMS’s special focus list.
- No abuse icon from CMS.
- No change of ownership in the last 12 months.
- CMS lists its ownership as for profit, corporation.
- 130 certified beds.
CMS, Provider Information. Released Oct 28, 2026. Updated monthly.
Has it been fined or penalized?
- 2 fines in the last three years, $62,160 in all.
- 2 Medicare payment denials in the last three years.
- 22 citations in the last three years came from complaint inspections.
CMS, Penalties and Health Deficiencies. Released Oct 28, 2026. Updated monthly.
| Date | Kind | Amount |
|---|---|---|
| Sep 11, 2025 | Medicare payment denial | Not given |
| Sep 11, 2025 | Fine | $10,195 |
| Feb 27, 2024 | Medicare payment denial | Not given |
| Feb 27, 2024 | Fine | $51,965 |
Who does the caring?
3.73 nurse hours per resident per day
The North Carolina average is 3.87.
CMS publishes staffing about four months after the fact.
CMS, Provider Information and State and US Averages. Released Oct 28, 2026. Updated monthly.
| Measure | This home | North Carolina average |
|---|---|---|
| Nurse hours per resident per day | 3.73 | 3.87 |
| Of which registered nurses | 0.45 | 0.62 |
| At weekends | 3.17 | 3.40 |
| Nursing staff turnover | 75% | 48.7% |
| Registered nurse turnover | 73.7% | 45.7% |
| Administrators who left | 0 | Not given |
Who owns it?
- East Carolina Operator Holdings LLC owns 100% directly since Nov 1, 2025.
- 13 owners or officers are people: Kimberly Grady (runs it (operational or managerial control)); Abbigail Rivers (runs it (operational or managerial control)); Pamela D Harris (runs it (operational or managerial control)); Pamela D Harris (additional disclosable party (controls, leases property to, or provides services to the home)); Reid Crickmore (runs it (operational or managerial control)); Sherri Boyd (runs it (operational or managerial control)); A person CMS lists without a name (trustee); A person CMS lists without a name (trustee); Moshe Y Rajchenbach (runs it (operational or managerial control)); Scott M Cole (runs it (operational or managerial control)); Scott M Cole (additional disclosable party (controls, leases property to, or provides services to the home)); A person CMS lists without a name (trustee); Juanita Baker (runs it (operational or managerial control)).
- No private-equity firm among the owners CMS lists.
- No real-estate investment trust among the owners CMS lists.
CMS, All Owners. Checked Nov 5, 2026. Updated monthly.
CMS, Provider Information. Released Oct 28, 2026. Updated monthly.
| Organisation | Role | Share | Since |
|---|---|---|---|
| East Carolina Operator Holdings LLC | Owns 5% or more directly | 100% | Nov 1, 2025 |
| Jbk NC Holdings LLC | Owns 5% or more through other companies | 31.03% | Nov 1, 2025 |
| Bridgewater NC Holdings II LLC | Owns 5% or more through other companies | 31.03% | Nov 1, 2025 |
| Milano NC Holdings II LLC | Owns 5% or more through other companies | 31.03% | Nov 1, 2025 |
| Ib Mimi 2022 Family Trust | Trustee | Nov 1, 2025 | |
| JKVA Holdings LLC | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 1, 2025 | |
| Ml Milano 2022 Family Trust | Trustee | Nov 1, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 | |
| Jk 2022 Family Trust | Trustee | Nov 1, 2025 | |
| Williamsport Property Holdings II LLC | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 1, 2025 | |
| 2575 West 5th Street LLC | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 1, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 | |
| MLVA Holdings LLC | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 1, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 | |
| ISVA Holdings LLC | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 1, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 20, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Nov 13, 2025 |
How do residents fare?
- CMS rates its quality measures 3 of 5 (North Carolina average 3.5).
CMS, Provider Information and State and US Averages. Released Oct 28, 2026. Updated monthly.
| Measure | Rating |
|---|---|
| Overall rating | 1 of 5 |
| Health inspections | 1 of 5 |
| Staffing | 1 of 5 |
| Quality measures | 3 of 5 |
How does it compare nearby?
- Among the 12 nearest homes, within 22.4 miles, this one had the 1st most health citations at the latest inspection cycle (11; the middle value was 5.5).
CMS, Provider Information. Released Oct 28, 2026. Updated monthly.
| Place | Miles away | Citations, latest cycle |
|---|---|---|
| East Carolina Health and Rehabilitation Center This nursing home | 11 | |
| Greenville Health and Rehabilitation Center | 0.2 | 2 |
| Macgregor Downs Health Center By Harborview | 0.7 | 3 |
| Cypress Glen Retirement Community | 3.8 | 0 |
| Pruitthealth-Farmville | 10.5 | 4 |
| Ayden Court Nursing and Rehabilitation Center | 10.7 | 6 |
| The Carrolton of Williamston | 18.6 | 11 |
| Greendale Forest Nursing and Rehabilitation Center | 18.8 | 5 |
| Tarboro Health and Rehabilitation LLC | 20.6 | 0 |
| Edgecombe Health Center By Harborview | 20.7 | 7 |
| River Trace Nursing and Rehabilitation Center | 21.7 | 11 |
| Ridgewood Living & Rehabilitation Center | 22.4 | 11 |
What the record doesn’t say
- Complaints that didn’t lead to a citation aren’t published.
- Inspections reach CMS’s data about six weeks after they happen, and staffing about four months after.
- CMS publishes the inspectors’ full written findings in a separate monthly file, which isn’t loaded yet.
- Fines and Medicare payment denials are the only enforcement CMS publishes; state licence actions aren’t included.
Sources
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Centers for Medicare & Medicaid Services, Provider Information (4pq5-n9py).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, Health Deficiencies (r5ix-sfxw).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, Penalties (g6vv-u9sr).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, All Owners (afe44b85-cc6d-40d7-b5df-00ae8910d1d2).
Checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, State and US Averages (xcdc-v8bm).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
If you believe something here is wrong, a correction starts with the agency whose record this copies: CMS. CMS’s own record is on Care Compare. If Hearth Record copied something wrongly, it will fix it and log the correction publicly, with its date: how corrections work.
This copy of the record was made on Nov 5, 2026.
From the home
The public record above comes first. Anything the home adds will appear here, below it, and say who wrote it.
Replies
None. Replies aren’t open yet. When they open, the home will be able to answer any finding for free, and the reply will show beside that finding, unedited and dated.
Paid listing
None. Paid listings aren’t open yet. When they open, anything paid for will say “Paid by the home”, and paying will never change a finding, a rating or the order of results.