Rocky Mount Rehabilitation Center
A nursing home in Rocky Mount, North Carolina 27804
160 S Winstead Avenue, Rocky Mount, North Carolina 27804. (252) 443-7666.
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The short answer
Record last released by CMS on Oct 28, 2026.
- 2of 5 CMS’s overall rating
- 15 health citations at the latest inspection cycle North Carolina average: 4.6
- 3.64 nurse hours per resident per day North Carolina average: 3.87
- 2 fines in the last three years (needs attention)
Each figure’s source sits beside it, in its section below.
What these words mean8
- Star ratings
- CMS rates some kinds of place from 1 to 5 stars, more stars meaning better on CMS’s own measures for that kind: for a nursing home, its health inspections, staffing and quality measures. A rating is CMS’s summary of those measures; it doesn’t promise good care. Source: CMS, Care Compare and the Five-Star Quality Rating System.
- Inspection (survey)
- A visit by state inspectors, often unannounced, who check a place against the rules it must meet. For nursing homes and other places Medicare pays, CMS calls these visits surveys: a standard survey of a nursing home comes at least every 15 months, and a complaint survey whenever a complaint calls for one. Source: CMS; 42 CFR 488.308.
- Deficiency, citation, violation
- What inspectors write up when a place didn’t meet a rule: the rule, what they saw, and when. CMS calls it a deficiency; states may say citation or violation. It is the inspectors’ finding, not a court’s, and the place is usually asked for a plan to correct it. Source: CMS, statement of deficiencies (Form CMS-2567); each state’s licensing agency.
- Scope and severity (A to L)
- CMS grades each nursing home deficiency with a letter. A to C: no actual harm, with potential for minimal harm. D to F: no actual harm, but potential for more. G to I: actual harm. J to L: immediate jeopardy. Within each band, the letter rises as more residents were affected or could be: one or a few, a pattern, or widespread. Source: CMS, nursing home scope and severity grid (State Operations Manual, chapter 7).
- Nurse staffing hours
- The hours registered nurses, licensed practical nurses and nurse aides worked, per resident per day, from the payroll records each home sends CMS. Source: CMS, Payroll-Based Journal.
- Fines and payment denials
- A fine (civil money penalty) is money CMS makes a nursing home pay when it falls short of federal rules. A payment denial means Medicare and Medicaid stop paying for new admissions until the home meets the rules again. Source: CMS; 42 CFR 488.430 and 488.417.
- Immediate jeopardy
- CMS’s most serious finding: the place’s failure to meet a rule caused, or was likely to cause, serious injury, harm, impairment or death to someone in its care. Source: CMS; 42 CFR 489.3.
- Capacity
- The most people the licence or certification lets the place care for at once: residents, children, beds or apartments, as the state counts them. It isn’t how many are there now. Source: Each state’s licensing agency.
What did inspectors find?
15 health citations at the latest inspection cycle
The North Carolina average is 4.6.
Last standard inspection Nov 21, 2025.
Most serious in three years: immediate jeopardy to health or safety (J), at a complaint inspection on Jan 9, 2025
CMS, Provider Information, State and US Averages and Health Deficiencies. Released Oct 28, 2026. Updated monthly.
When those citations happened
27 citations in 5 months of the last 36. Last cited Mar 2026. Most serious: immediate jeopardy to health or safety (J). The last 3 years, to Nov 5, 2026.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 | Dec | |||||||||||
| 2024 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
| 2025 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
| 2026 | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov |
Hover or focus a month to read it.
Hearth Record drew this from the dates and levels in the source’s own records.
All 27 citations in the last three years
Grouped by inspection, newest first. Each carries CMS grades each nursing home deficiency with a letter. A to C: no actual harm, with potential for minimal harm. D to F: no actual harm, but potential for more. G to I: actual harm. J to L: immediate jeopardy. Within each band, the letter rises as more residents were affected or could be: one or a few, a pattern, or widespread. Source: CMS, nursing home scope and severity grid (State Operations Manual, chapter 7)., from A, the least serious, to L, the most. 12 came from complaint inspections.
CMS, Health Deficiencies. Released Oct 28, 2026. Updated monthly.
Mar 5, 2026: complaint inspection2 citations
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Develop and implement policies and procedures to prevent abuse, neglect, and theft.
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Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Nov 21, 2025: standard inspection10 citations
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Ensure services provided by the nursing facility meet professional standards of quality.
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Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
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Ensure that feeding tubes are not used unless there is a medical reason and the resident agrees; and provide appropriate care for a resident with a feeding tube.
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Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident’s well being.
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Ensure medication error rates are not 5 percent or greater.
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Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
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Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
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Provide the required documentation or notification related to the resident’s needs, appeal rights, or bed-hold policies.
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Post nurse staffing information every day.
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Conduct and document a facility-wide assessment to determine what resources are necessary to care for residents competently during both day-to-day operations (including nights and weekends) and emergencies.
Nov 21, 2025: standard and complaint inspection3 citations
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Protect each resident from the wrongful use of the resident’s belongings or money.
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Provide safe and appropriate respiratory care for a resident when needed.
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Employ staff that are licensed, certified, or registered in accordance with state laws.
Jan 9, 2025: complaint inspection3 citations
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Provide appropriate treatment and care according to orders, resident’s preferences and goals.
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Immediately tell the resident, the resident’s doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
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Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
Nov 19, 2024: complaint inspection3 citations
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Provide appropriate treatment and care according to orders, resident’s preferences and goals.
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Immediately tell the resident, the resident’s doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
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Ensure each resident’s drug regimen must be free from unnecessary drugs.
Aug 1, 2024: standard inspection5 citations
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Ensure each resident receives an accurate assessment.
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Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed.
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Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals.
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Provide safe and appropriate respiratory care for a resident when needed.
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Have the Quality Assessment and Assurance group have the required members and meet at least quarterly
Aug 1, 2024: standard and complaint inspection1 citation
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Reasonably accommodate the needs and preferences of each resident.
Is it certified, and in good standing?
- Certified for Medicare and Medicaid since Jul 1, 1987.
- Not on CMS’s special focus list.
- No abuse icon from CMS.
- No change of ownership in the last 12 months.
- CMS lists its ownership as for profit, limited liability company.
- 117 certified beds.
CMS, Provider Information. Released Oct 28, 2026. Updated monthly.
Has it been fined or penalized?
- 2 fines in the last three years, $27,872 in all.
- No Medicare payment denials in the last three years.
- 12 citations in the last three years came from complaint inspections.
CMS, Penalties and Health Deficiencies. Released Oct 28, 2026. Updated monthly.
| Date | Kind | Amount |
|---|---|---|
| Jan 9, 2025 | Fine | $17,345 |
| Nov 19, 2024 | Fine | $10,527 |
Who does the caring?
3.64 nurse hours per resident per day
The North Carolina average is 3.87.
CMS publishes staffing about four months after the fact.
CMS, Provider Information and State and US Averages. Released Oct 28, 2026. Updated monthly.
| Measure | This home | North Carolina average |
|---|---|---|
| Nurse hours per resident per day | 3.64 | 3.87 |
| Of which registered nurses | 0.56 | 0.62 |
| At weekends | 3.17 | 3.40 |
| Nursing staff turnover | 48.5% | 48.7% |
| Registered nurse turnover | 73.7% | 45.7% |
| Administrators who left | 3 | Not given |
Who owns it?
- Sovereign Carolina Holdings LLC owns 100% directly since May 1, 2014.
- Southern Healthcare Management LLC runs it.
- 16 owners or officers are people: A person CMS lists without a name (owns a share through other companies, 4.9%); Robert Peck (on the governing body (managing control)); Robert Peck (additional disclosable party (controls, leases property to, or provides services to the home)); Sara Helen Deiter (runs it (operational or managerial control)); Sara Helen Deiter (additional disclosable party (controls, leases property to, or provides services to the home)); A person CMS lists without a name (additional disclosable party (controls, leases property to, or provides services to the home)); A person CMS lists without a name (additional disclosable party (controls, leases property to, or provides services to the home)); Michelle Kelly (additional disclosable party (controls, leases property to, or provides services to the home)); Donald K Melton (runs it (operational or managerial control)); Donald K Melton (additional disclosable party (controls, leases property to, or provides services to the home)); Waseem Ghannam (runs it (operational or managerial control)); Waseem Ghannam (additional disclosable party (controls, leases property to, or provides services to the home)); Royce M Cronquist (runs it (operational or managerial control)); Royce M Cronquist (additional disclosable party (controls, leases property to, or provides services to the home)); A person CMS lists without a name (additional disclosable party (controls, leases property to, or provides services to the home)); A person CMS lists without a name (additional disclosable party (controls, leases property to, or provides services to the home)).
- Part of Sovereign Healthcare Holdings (43 homes in CMS’s data).
- No private-equity firm among the owners CMS lists.
- No real-estate investment trust among the owners CMS lists.
CMS, All Owners. Checked Nov 5, 2026. Updated monthly.
CMS, Provider Information. Released Oct 28, 2026. Updated monthly.
| Organisation | Role | Share | Since |
|---|---|---|---|
| Southern Healthcare Management LLC | Runs it (operational or managerial control) | 100% | May 1, 2014 |
| Sovereign Carolina Holdings LLC | Owns a share directly | 100% | May 1, 2014 |
| John J Notermann Business Tr | Owns a share through other companies | 80.9% | Nov 12, 2017 |
| Cronquist 2015 Family Tr | Owns a share through other companies | 14.2% | Dec 31, 2015 |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | May 1, 2014 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Apr 15, 2025 | |
| Southern Healthcare Management LLC | Additional disclosable party (controls, leases property to, or provides services to the home) | Apr 15, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | May 1, 2014 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Apr 15, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | Apr 15, 2025 | |
| An organisation CMS lists without a name | Additional disclosable party (controls, leases property to, or provides services to the home) | May 1, 2014 |
How do residents fare?
- CMS rates its quality measures 3 of 5 (North Carolina average 3.5).
CMS, Provider Information and State and US Averages. Released Oct 28, 2026. Updated monthly.
| Measure | Rating |
|---|---|
| Overall rating | 2 of 5 |
| Health inspections | 2 of 5 |
| Staffing | 2 of 5 |
| Quality measures | 3 of 5 |
How does it compare nearby?
- Among the 12 nearest homes, within 26.3 miles, this one had the 1st most health citations at the latest inspection cycle (15; the middle value was 3).
CMS, Provider Information. Released Oct 28, 2026. Updated monthly.
| Place | Miles away | Citations, latest cycle |
|---|---|---|
| Rocky Mount Rehabilitation Center This nursing home | 15 | |
| The Lodge at Rocky Mount Health and Rehabilitation | 1.7 | 3 |
| The Carrolton of Nash | 1.8 | 2 |
| Autumn Care of Nash | 4.7 | 7 |
| Longleaf Neuro-Medical Treatment Center | 16.5 | 4 |
| Edgecombe Health Center By Harborview | 16.9 | 7 |
| Wilson Rehabilitation and Nursing Center | 16.9 | 3 |
| Tarboro Health and Rehabilitation LLC | 17.0 | 0 |
| Harmony Park at Wilson | 17.6 | 1 |
| Wilson Pines Nursing and Rehabilitation Center | 17.7 | 4 |
| Wilson Healthcare and Rehabilitation Center | 18.0 | 0 |
| Scotland Manor Health and Rehabilitation Center | 26.3 | 3 |
What the record doesn’t say
- Complaints that didn’t lead to a citation aren’t published.
- Inspections reach CMS’s data about six weeks after they happen, and staffing about four months after.
- CMS publishes the inspectors’ full written findings in a separate monthly file, which isn’t loaded yet.
- Fines and Medicare payment denials are the only enforcement CMS publishes; state licence actions aren’t included.
Sources
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Centers for Medicare & Medicaid Services, Provider Information (4pq5-n9py).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, Health Deficiencies (r5ix-sfxw).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
-
Centers for Medicare & Medicaid Services, Penalties (g6vv-u9sr).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, All Owners (afe44b85-cc6d-40d7-b5df-00ae8910d1d2).
Checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
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Centers for Medicare & Medicaid Services, State and US Averages (xcdc-v8bm).
Released Oct 28, 2026 and checked Nov 5, 2026. Updated monthly. Public domain (U.S. Government work).
If you believe something here is wrong, a correction starts with the agency whose record this copies: CMS. CMS’s own record is on Care Compare. If Hearth Record copied something wrongly, it will fix it and log the correction publicly, with its date: how corrections work.
This copy of the record was made on Nov 5, 2026.
From the home
The public record above comes first. Anything the home adds will appear here, below it, and say who wrote it.
Replies
None. Replies aren’t open yet. When they open, the home will be able to answer any finding for free, and the reply will show beside that finding, unedited and dated.
Paid listing
None. Paid listings aren’t open yet. When they open, anything paid for will say “Paid by the home”, and paying will never change a finding, a rating or the order of results.